Writing by Gerald
30 Apr 2026
Migrating from Magento to Shopify without losing your SEO
The danger in a Magento-to-Shopify move isn't the new platform. It's lost rankings, downtime, and mangled data. A practical playbook for doing it cleanly.
15 Mar 2026
How small teams ship like much larger ones
Leverage is not headcount. It is the coordination overhead a small team avoids and the tooling it lets compound. Why adding people often slows delivery, and what to do instead.
20 Feb 2026
How to replatform a live system without downtime
A migration fails at the cutover, not the rebuild. The techniques that let you move a live system without an outage — dual-running, backfill, and a rollback you have actually tested.
20 Nov 2025
The early signs a software project is in trouble
Failing projects send signals long before the deadline is missed. The early warning signs, how to read them, and why the symptom is rarely the real problem.
12 Sep 2025
The real cost of skipping tests
'We'll add tests later' trades a small cost now for a larger one later. What that deferred cost actually is, and how to spend testing effort where it pays rather than chasing a coverage number.
28 Jul 2025
The boring habits that keep software shippable for years
Durable systems come from boring decisions made consistently: small changes, a real test safety net, boring technology, and code written to be read. The habits that compound.
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